1.) Queso’s melty state allows people who are unable to chew, but can eat/digest cheese, to enjoy cheese.
2.) While the spice is relatively mild, eating queso makes me feel more exciting than I am.
3.) While it does not go with EVERYTHING, queso pairs well with a lot of things: chips, tater tots, bread, fries, pretzels, spoons.
4.) Queso can make or break a Superbowl party; that’s a lot of power for a processed cheese product.
5.) While more complicated versions exist, that I am sure are worth the time investment, it is possible to make queso with just a hunk of Velveeta and a can of Rotel.